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Seagate CCO says storage price hikes are ‘the new normal’ — demand enters an unprecedented ‘supercycle’ driven by AI growth

Seagate CCO says storage price hikes are ‘the new normal’ — demand enters an unprecedented ‘supercycle’ driven by AI growth
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⚡ Quick Hits

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  • Storage price increases are now expected to be permanent rather than temporary market fluctuations.
  • An unprecedented "supercycle" of demand has been triggered by the massive data requirements of AI.
  • Buyers should secure storage deals sooner rather than later as baseline costs continue to rise.

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Greetings, deal hunters and hardware enthusiasts. The Tech Monk here, bringing you an important market update that will directly impact your next PC build or server upgrade.

If you have been holding off on purchasing high-capacity storage in hopes that the market will eventually cool down, it might be time to adjust your strategy. According to Seagate's Chief Commercial Officer, storage price hikes are no longer a temporary supply chain hiccup—they are officially the "new normal."

We are currently entering what Seagate describes as an unprecedented demand "supercycle." The culprit? The explosive growth of Artificial Intelligence. AI models require absolutely massive datasets for training and continuous operation, prompting enterprise data centers to buy up storage hardware at a staggering pace. This aggressive corporate consumption is pulling inventory out of the market, inevitably driving up the cost per terabyte for everyone, from massive enterprise clients down to the everyday consumer looking to upgrade their home NAS.

The Tech Monk's Advice:
As a professional deal curator, my philosophy has always been to strike when the iron is hot. With the baseline cost of storage hardware rising globally, the days of historically cheap terabytes may be behind us for the foreseeable future. If you spot a solid deal on an HDD or SSD today, do not wait for a better discount tomorrow. Secure your storage now before this AI-driven supercycle pushes MSRPs even higher.

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*Source Intel: Read Original*

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