Nvidia reportedly cuts program designed to keep gaming GPUs near MSRP pricing ā end of OPP pricing-support scheme does not bode well for gamers
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Verdict: Nvidia has reportedly discontinued its "Overseas Partner Program" (OPP), which helped keep gaming GPU prices closer to MSRP, potentially leading to price increases for consumers.
ā” Quick Hits
- Nvidia's OPP program, designed to support MSRP pricing, has been cut.
- This change could lead to higher prices for Nvidia GPUs.
- Gamers may face increased costs when purchasing new graphics cards.
Nvidia has reportedly ended its "Overseas Partner Program" (OPP), a scheme designed to keep gaming GPU prices closer to the manufacturer's suggested retail price (MSRP). According to reports, the OPP program allowed Nvidia's board partners to sell GPUs at MSRP by providing pricing support. The discontinuation of this program raises concerns that GPU prices may rise, negatively impacting gamers looking to purchase new graphics cards. Without the OPP in place, board partners may have less incentive to adhere to MSRP, potentially leading to inflated prices and reduced availability at the intended price point.
*Source Intel: Read Original*
