Jensen Huang discusses the economics of inference, power delivery, and more at CES 2026 press Q&A session — 'You sell a chip one time, but when you build software, you maintain it forever'

⚡ Quick Hits

• Jensen Huang detailed the design philosophy behind the upcoming Rubin architecture.
• The discussion covered the economic aspects of inference and power delivery challenges.
• Huang emphasized the importance of software maintenance, contrasting it with hardware sales.

Jensen Huang Unveils Insights on Nvidia Rubin at CES 2026

At a press Q&A session during CES 2026, Nvidia CEO Jensen Huang provided valuable insights into the upcoming Nvidia Rubin architecture. The discussion spanned a range of topics, from the chip's design philosophy to the economics of inference, power constraints, and the role of open models.

Huang highlighted the complexities of modern AI infrastructure, delving into the intricacies of balancing performance with power efficiency. He also touched on Nvidia's approach to software, emphasizing the continuous maintenance and updates required, in contrast to the one-time sale of hardware. This difference underscores Nvidia's commitment to long-term support and value for its customers.