⚡ Quick Hits

• Intel actively engaged with consumers at CES, showcasing its Panther Lake chips.
• AMD's presence at CES was more focused on AI and less on direct consumer interaction.
• Intel targeted gamers, laptop users, and robot makers with its Panther Lake offerings.

Intel Showed Up for Consumers at CES; AMD Didn't

At this year's Consumer Electronics Show (CES), the dynamics between Intel and AMD took an interesting turn. While AMD seemed to be a dominant force primarily focused on the potential of AI, Intel adopted a more consumer-centric approach.

Intel presented itself as a laser-focused startup, confidently pitching its upcoming Panther Lake chips to a diverse audience. Gamers, laptop users, and even those involved in robotics were specifically targeted, demonstrating Intel's commitment to addressing a wide range of consumer needs.

In contrast, AMD's presence felt heavily weighted towards AI advancements, leaving some to feel that their focus had shifted away from direct consumer engagement at this particular event. This difference in strategy highlighted a divergence in priorities, with Intel seizing the opportunity to connect with consumers while AMD pursued AI-driven narratives.